Reach your app users thanks to Mobile RTB :

Mobile Retargeting relies on « Real Time Bidding », also called RTB. Mobile RTB allows you to submit Bids on Mobile Ad-Exchanges in real time. High-precision targeting, personalized and automated messages are the key advantages of Mobile RTB.

Steps to build
a Mobile RTB campaign

"Abandoned shopping cart" Scenario
  • retargeting-mobile-step-1

    Etape 1 – EN

    Step 1

    Shopping Cart Abandonment

    App user adds a product to shopping cart then closes the app without finalizing purchase

  • Etape 2 – EN

    Step 2

    Real Time Bidding

    Submit bids exclusively on your app users and display customized ads

  • Etape 3 – EN

    Step 3

    Dynamic Display

    Display ads dynamically (banners, interstitials, native ads...) based on the relevant abandoned product

  • Etape 4 – EN

    Step 4

    Re-direct iOS and Android Users

    App User is either brought back to a deep-link inside the app or redirected to the relevant stone, in case of previous uninstall

  • Etape 5 – EN

    Step 5

    Tracking

    Track purchases thanks to market-leading solutions

  • Etape 6 – EN

    Step 6

    Optimization

    Cutting edge campaign optimizations thanks to big data algorithms

BackInApp Key Strengths

1/ Personalized messages

1/ Personalized messages

Deliver highly personalized messages in the right place, at the right time, within the right app, and with the right format!
2/ 100% Mobile DSP

2/ 100% Mobile DSP

Our Mobile DSP connects with the right private marketplaces whether 100% Mobile or Web & Mobile. Thus gain wide access to app inventory for accurate targeting.
3/ Target large yet precise audiences with RTB

3/ Target large yet precise audiences with RTB

Benefit from our expertise to leverage all Mobile RTB targeting capabilities;
4/ Mastering Mobile Tracking

4/ Mastering Mobile Tracking

We master Mobile Tracking specificities to measure and execute campaigns efficiently
5/ Market compatibility

5/ Market compatibility

Full compatibility with the market-leading tracking technologies
6/ Link Dispatcher Technology

6/ Link Dispatcher Technology

Leverage the Link Dispatcher Technology to guarantee the right redirection for app users

App Retargeting Segments:

Retarget your high-quality users with the right message, at the right time

Many scenarios are possible:

  • Reach all your iOs and Android users
  • Wake Dormant Users after X days of inactivity
  • Retarget specific behaviors
  • Remarket abandoned cart users
  • All based on your mobile user behavior
  • ….

Mobile Geotargeting

For instance: Show users relevant ads or videos in real time as they pass by a restaurant

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